How to calculate a selling price from markup
Markup is how much you add to the cost to set your price. Multiply the cost by the markup percentage to get the profit, then add it to the cost for the selling price. The calculator also shows the resulting profit margin, so you can see both views of the same price at once.
Choosing a markup
Retailers often use markup because it's easy to apply across products. Just remember a high markup doesn't always mean a high margin — use the margin figure to check real profitability after all your costs.
Frequently asked questions
Cost $40 with 150% markup — what's the price?
Profit is $60, so the selling price is $100. That equals a 60% margin.
Is markup the same as margin?
No. Markup is based on cost; margin is based on selling price. Markup % is always higher than the equivalent margin %.
Is my data saved?
No. Everything runs in your browser.